Post Alpha

“When are you going to get a blog?”

This is a question I heard at fairly regular intervals from those who knew me, though my friend Manny was easily the most insistent. My defunct Ad hominem, which poked fun at the failures of advertising, had been a great experiment. When the acquisition of a DVR caused me to cease updating Ad hominem in late 2004, my (precious few) readers exhorted me to one day take up the pen once more.

Blogging isn’t an easy enterprise. The minimal barriers to entry result in an overwhelmingly-large sea of noise that can easily drown the most enthusiastic of signals. Blogging is especially difficult in my case because I am cursed with a broad range of interests. Surely no audience can be found that will enjoy them all?

I guess we’ll find out.

Who am I? My name is Danilo. I fix things, solve problems, answer questions and I teach my friends how to be more versatile people. I use a Mac and love how it empowers me as a user. I live in my head a lot – it’s comfy up here. I spend my daylight hours helping a mid-size company assert its presence and authority in search engines and the internet at large. I cook things. Sometimes, I smile.

I am a reasonably nice guy.